ADVERTISING QUOTES V

quotations about advertising

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

HENRY WARD BEECHER

Proverbs from Plymouth Pulpit

Tags: Henry Ward Beecher, newspapers


Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

F. SCOTT FITZGERALD

letter to his daughter, Aug. 24, 1940

Tags: F. Scott Fitzgerald


The ubiquity of advertising is, of course, just another effect of our uninhibited efforts to use all the media to get all sorts of information to everybody everywhere. Since the places to be filled are everywhere, the amount of advertising is not determined by the needs of advertising, but by the opportunities for advertising, which become unlimited.

DANIEL BOORSTIN

attributed, Media/Impact: An Introduction to Mass Media


Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

CLAUDE C. HOPKINS

Scientific Advertising


According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

SAMUEL HOPKINS ADAMS

"The Fundamental Fakes", Collier's Weekly, Feb. 17, 1906

Tags: Samuel Hopkins Adams


Good, careful advertising of the steady, never-let-up sort will positively win. It isn't the fisherman who goes thrashing along and fishes the whole length of a stream in an afternoon that gets the fish. It's the quiet chap who finds a likely looking hole and camps out right by it until he gets his fish and then tries another in the same careful way. More than that, this careful fisherman does not get discouraged because Mr. Fish fails to snap up the hook at the first cast. He tries the bait and he tries the flies, and he changes his lure and his point of view until he hits it right. If the business doesn't respond to the advertising, change the advertising. Don't lay it up to the public that your bait doesn't tempt them.

FRANK FARRINGTON

The Spatula, May, 1909


Advertising is like oxygen, you can't survive without it.

DONALD E. HULTS

Unseen Untold is Unsold


Brands and advertisers today are begging for a better experience when it comes to engaging consumers. On a constant mission for better relevancy and less intrusiveness, advertisers are increasingly raising questions about the transparency of decisions and the costs involved across the entire ecosystem. This is where hype turns into reality.

ANTTI PASILA

"Taking a fresh look at digital advertising", iMedia, February 28, 2016


The future of video advertising is not about a one-way shift to digital video, it's a holistic approach to all screens. The lines between TV and video are all but indistinguishable to consumers, and the most successful advertising will take that same approach.

SCOTT FERBER

"Media Buyers are Bullish about Linear TV Advertising", World Screen, March 4, 2016


We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

ZELDA FITZGERALD

Save Me the Waltz

Tags: dreams


You can tell the ideals of a nation by its advertisements.

NORMAN DOUGLAS

South Wind

Tags: Norman Douglas


Advertising is the garment of abundance ... a Masque-like "put on" of all the motifs and actions of our time.

MARSHALL MCLUHAN

Culture Is Our Business

Tags: Marshall McLuhan


The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

THEODOR W. ADORNO

Dialectic of Enlightenment

Tags: Theodor W. Adorno


Advertising is the through express train of modern publicity. It is by this medium that all good things, all things worthwhile, are accomplished. From sunrise to sunrise, through the daily press, a new product is introduced, a new thought created and the complexion of a nation changed.

SAM DOBBS

attributed, The Advertising Age


It is this emphasis on value which for many people excludes ads from admission into the canons of art. The value of art, moreover, especially in literature, is often associated with opposition to our detachment from the dominant values of society. In comparison with literature, ads accept and glorify the dominant ideology while literature often rejects and undermines it. The simple fact that ads answer the brief of their clients accounts for the common perception that while art is a vehicle of honesty, advertising is more likely to be a vehicle of deceit.

GUY W. D. COOK

The Discourse of Advertising

Tags: value, art


Advertising is the fuel of enterprise.

GEORGE FRENCH

The Independent, Jan. 23, 1913


I do not read advertisements. I would spend all of my time wanting things.

FRANZ KAFKA

attributed, The Daily Book of Positive Quotations

Tags: Franz Kafka, desire


It has been said, no doubt in good faith and certainly with some reason, that advertising as currently carried on gives the body of consumers valuable information and guidance as to the ways and means whereby their wants can be satisfied and their purchasing power can be best utilized. To the extent to which this holds true, advertising is a service to the community. But there is a large reservation to be made on this head. Advertising is competitive; the greater part of it aims to divert purchases ... from one channel to another channel of the same general class. And to the extent to which the efforts of advertising in all its branches are spent on this competitive disturbance of trade, they are, on the whole, of slight if any immediate service to the community.

THORSTEIN VEBLEN

The Theory of Business Enterprise


Advertising -- A judicious mixture of flattery and threats.

NORTHROP FRYE

Collected Works of Northrop Frye

Tags: flattery


Advertising is fundamentally broken -- the Internet screwed it up and the only rational response is for people to use ad-blockers and tune out all the crappy ads.

JOE MARCHESE

"Fox Advertising Executive Joe Marchese Says Digital Media Is Unfairly Screwing Cable", re/code, February 18, 2016